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Marketing the integrated team - A toolkit for teamwork and brand-building (BG 1/2005)

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Takes the ideas of the integrated team beyond current thinking. The report aims to provide five tools for teams to help in setting up, focussing on customer value and aligning member's goals, tracking customer needs as they change, branding the team and ensuring that the team...

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Overview

This guide takes the ideas of the integrated team beyond current thinking.

It aims to provide five tools for teams to help in setting up, focussing on customer value and aligning member's goals, tracking customer needs as they change, branding the team and ensuring that the team delivers on its promises

Discusses how an integrated team can successfully develop and market its services, so as to become a profitable commercial activity beyond the life of the project on which it is currently working.

Product details

  • Publisher: BSRIA
  • Published: March 2005
  • Authors: Meyer Holley A. & King A.
  • ISBN-10: 0860226239
  • ISBN-13: 9780860226239