WMI Staff


BSRIA's Worldwide Market Intelligence (WMI) division has its head office in the UK and maintains a presence in China, United States, and France; it also has associates in Germany, Japan and Brazil.

Our experienced senior researchers and multi-lingual staff ensure timely delivery and effective communication with clients and research partners.

Nicola Fallowfield-Smith, Business Manager for BSRIA Worldwide Market Intelligence

BSRIA's WMI division is managed by Nicola Fallowfield-Smith, a Chartered Engineer with a Master’s Degree in mechanical engineering.

Nicola brings a wealth of technical expertise to the team, along with years of experience in creating client value through the fostering of strong relationships and shared insight.

A key strength of BSRIA WMI is the technical expertise applied throughout our unique market research methodology: We don’t just provide the numbers; we provide strategic market insight gained from an unparalleled understanding of the technical context behind the trends. Nicola, with her extensive technical background, takes this strength to new levels of client value.

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