Go-to-market planning

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The 7Ps of GTM

Go-to-market planning

  • Channel planning and dynamics
  • Pricing tactics and strategy
  • Market-entry approaches

Your ‘Go to’ for Go-to-Market support

Move your product or service from the drawing board into an effective go-to-market plan by inspiring it with key insight on the competitive environment, the dynamics of the distribution channels or in-depth analysis of your target audience. BSRIA’s market understanding and connections make us a valuable tool in helping you shape and sharpen your marketing planning.

Objective insight into the market’s moving parts

Whether you are planning to enter a new market, expanding your channels or revising your pricing strategy, getting the right route to market is critical. Your go-to-market plan will detail the internal processes and resources needed to achieve a successful strategy, but without an objective understanding of the context; likely competitor moves, changes in customer needs and channel dynamics, the external factors that affect your plan may not be fully thought through.

If you want to know how BSRIA can help you shape up your marketing strategies and go-to-market plans, contact us on +44 (0)1344 465540 or wmi@bsria.co.uk.

Market reports

Browse and buy on-line our range of reports covering global HVAC&R, BACS and Smart technologies and Data cabling markets.

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