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BSRIA appoints new General Manager - BSRIA BeijingDecember 2018

Martin Li General Manager

BSRIA is delighted to announce the appointment of Martin Li as its new General Manager, BSRIA Business Consulting (Beijing) Co Ltd, effective from Thursday 1st November 2018.

Martin has wide-ranging expertise in analysing and consulting on trends in the Chinese HVAC market.

He has a Degree in Economics and a Masters in Project Management from the University of Warwick.

Martin joined BSRIA Beijing in 2010 and has worked at every level of research and management across the whole programme of BSRIA Beijing studies before becoming Deputy General Manager in 2014. During this time, he has engaged with numerous clients and cooperated with public organisations on the wide plethora of BSRIA expertise topics.

Krystyna Dawson, Commercial Director, BSRIA, said:

“Martin is a highly skilled manager with strong business acumen and excellent people skills. He is focused on delivering high quality services to the clients and promoting BSRIA expertise and values across China and the Asian markets. We see this appointment as a crucial step in our continued development for the strategic direction BSRIA Beijing is taking for 2019 and beyond.

It will invigorate BSRIA Beijing’s drive to become the industry leading source for information on markets, products and technology trends and also on best practices in delivering global sustainable building construction, solutions and research. It is certainly a very promising and exciting time for BSRIA in China and in the Asian region.”

Martin said:

“I’m delighted to have been appointed into the role as General Manager for BSRIA Beijing office. For the past 11 years, BSRIA has successfully set up a good relationship with local manufacturers, as well as foreign brands operating their businesses in China.

BSRIA has great reputation in Asia. Indeed: a high level of key brands and companies are referring to our data for strategic decision making.

Restructuring the team and making colleagues feel proud and honoured to work for BSRIA is my first task in the coming year. I am also looking forward to further extending our business scopes as an association in market intelligence, testing, consultancy, industrial welfare and international communication and knowledge exchange.

I feel very excited about this roadmap and strategies afoot to achieve them.”

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