Research techniques

BSRIA’s research experts can employ a broad portfolio of research techniques. Depending on the project type and scope, we deploy our resources to optimise your budget, meeting project objectives with the most appropriate techniques.

We research to support strategic and marketing planning from target selection through to customer brand preferences, as well as providing tactical support by covering pricing and customer experience research.

Some of the most common research practices we deploy are:

• In-depth interviews; face-to-face or via telephone
• Qualitative techniques, mainly Focus groups
• Web-based desk research
• Quantitative surveys and statistical analysis
• Market modelling
• Pricing analysis
• Due Diligence

To find out how we deliver our studies, and how else we can support your planning, please contact us on +44 (0)1344 46540 or wmi@bsria.co.uk.