Analytical skills

Some of our research projects do not need primary research. BSRIA can address many business questions without the time or expense of customer interviews, focus groups or discussions with channel contacts. Some of this intelligence comes from our analysts and industry experts, but can often be supplemented with other techniques, such as online research or expert interviews.

To analyse some key market issues BSRIA can utilise tools such as:

• Market forecasts, for example by segment, country or technology. Using modelling techniques and informed assumptions to quantify trends and identify market opportunities
• Technology (or Product) evaluation to provide insight into competitor offerings, as well as benchmark your own products and services
• Value-chain analysis, reviewing all the moving parts of a market to help clients gain market entry, improve performance or target growth
• Market element analysis – Delivering understanding of key market elements, for example; competitor analysis (SWOTs etc), business environment reviews (ie PEST) regulatory dynamics, component or material trends etc

Of course, the research findings and analysis are only part of the picture; BSRIA’s analysts will interpret the results and apply their insight to your specific business need. We deliver the high quality guidance, opinion and recommendations to direct and support your objectives.

Call or email us on +44 (0)1344 46540 or wmi@bsria.co.uk to see how we can use analysis and planning techniques to develop your business strategy or marketing plans.