Scenario development

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Scenario development:

  • Portfolio analysis
  • Competitive positioning
  • Landscaping and scenario development

Catalyse your marketing planning with independent market scenarios

BSRIA can support your business with portfolio analysis, competitive positioning, landscaping and scenario development

With a changing world of competitors, products and services, converging BACS and HVAC solutions, plus Smart technologies and digitisation, how can you make a good argument for investment in one offering over another? Using scenario development techniques, BSRIA can provide companies with a deep understanding of their own position in the market, the most likely market developments and an outline of what is needed to capture future opportunities. BSRIA can help you position your current portfolio against likely developments in the market, which can provide highly valuable insights for your current plans as well as revealing areas of focus and development for longer-term planning.

BSRIA's team of industry consultants can use the latest analysis techniques and market data to examine your product portfolio against that of your key competitors, identify gaps compared with your product offering and then allow the efficient targeting of new product investment, pinpointing where the greatest returns can be made. We also track the latest legislation and regulatory changes and interpret their market impact.

We then develop detailed plans of how to position your company and products to maximise the opportunities in the market. Together with overall industry developments in construction and building services, we paint a compelling picture of the future.

Use BSRIA experts to shape your company’s plans

BSRIA’s specialists can then work with you to establish the differences between your current and future positions, before helping you to develop the strategy and plans that will allow you to commit resources with the confidence of delivering the returns your company's objectives require.

To find out how we can guide you through the development of scenarios and how this can help focus your planning contact BSRIA on +44 (0)1344 46540 or wmi@bsria.co.uk.

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