We can support the development of your marketing or business planning. Firstly we ensure we really understand the issues facing you, and then we shape the right research and analysis techniques to support you in developing the right strategies and plans, and help in turning those challenges into opportunities.
The first phase of developing any marketing plan is the initial market assessment and agreeing an understanding of the key drivers and players that shape the future scenario.
The second phase is then proposition building. Once you’ve done the ‘Gap Analysis’ and understand what is needed to get from where you are to where you want to be, you can then identify what you need to build, buy or improve to get there.
Market test to invest in the right solutions
BSRIA can not only help you capture what you need to do, we can also help by testing out your concepts and early designs, making sure they are best-fit for the market or indicating how they can be improved or focussed. We get the view of your prospective customers or channel partners, and we can also get our market experts to review your offerings. Or we do both! Either of these approaches means that we help get your ideas into shape before you fully invest in them.
Whether doing large-scale scale surveys or well-focused discussion groups, BSRIA WMI researchers can manage the process for you and deliver added insight into the findings.
Call or email us on +44 (0)1344 46540 or wmi@bsria.co.uk to see how we can help you develop your business strategy or marketing plans.