Customer understanding

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Customer understanding:

  • Segmentation and targeting
  • Brand and customer satisfaction
  • Evaluate needs, expectations and behaviours

Changing customer needs and accelerating dynamics

Value propositions exist at the intersection of products and customers

With growing competition, evolving services and endless budget pressures it is increasingly vital to drive improved performance for your company’s products and services from the customer perspective. The developing impact of consumer expectations on building services is driving the construction industry to focus not only on efficiency and sustainability issues, but also on end-user comfort and service usability.

In addition, new technologies and converging offerings mean that competitors flood the market and channels with new options and untested services. So while it’s always been important to fully understand your customer's requirements and their perceptions of you and your product range, today it is even more critical to understand customer needs, expectations and behaviours and how they are evolving.


BSRIA can help match your business plans to your customer’s needs

The most critical element in driving your future growth is your ability to match these changing and growing needs with your services and products. To help shape your strategy and plans you need to identify what is important to the buyer in your target segment and how it is different for other customer types.

BSRIA’s research capability and market understanding can provide you with this critical analysis; the deep understanding of how the requirements of your customer and their behaviours are changing. We can carry out a detailed investigation of your customers that will allow you to shape your offering and give you a competitive advantage.

Contact BSRIA on +44 (0)1344 46540 or wmi@bsria.co.uk to explore in more detail how we can support you in creating your strategy and marketing plans.

Market reports

Browse and buy on-line our range of reports covering global HVAC&R, BACS and Smart technologies and Data cabling markets.

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Find out how WMI can help your business today