With increasing competition and on-going budget pressures it is important to identify the exact requirements of your customer and to identify ways in which you not just meet their expectations and exceed them and achieve "customer delight". BSRIA can provide detailed analysis on your customer to allow you to shape your offering to give you a competitive advantage.
Identify what is important to your customer, and will it be different for different customer types, allow BSRIA to help shape your strategy, by providing this critical analysis.
What is important:-
Delivery
Price
After-sales support
Aesthetics