BSRIA launches findings of the Global Bathroom Market (2015)August 2015

Zoltan Karpathy Operations Manager, BSRIA WMI

BSRIA has launched its findings of the Global Bathroom Market (2015) as part of its World Multi-Client Study. The key finding was that the global baths market is just over 24m units sold in 2014 and is predicted to grow at a CAGR (compound annual growth rate) of just below five per cent until 2019.

The report goes on to say that the 2014 total shower trays market is just under 20m units, estimated to grow by a CAGR of over nine per cent in the next five years. As space is more and more at a premium, we can see customers switching their attention from baths to shower trays and ‘walk-in’ showers.

Just below 400m units of ceramic sanitary ware was sold in 2014, growing at a CAGR of seven – eight per cent in the next five years. Sales of concealed and exposed plastic cisterns hover in the region of 20m units globally, with concealed models set to take over share from exposed models.

Around 430m taps and mixers / faucets were sold in 2014, estimated to grow by six – seven per cent annually until 2019.

Zoltan Karpathy, Senior Manager BSRIA WMI, said: “There is a growing desire by home / building owners to renovate and improve bathrooms, so in the context of sluggish new construction activity across several markets, refurbishment / retrofit is the main end-use segment. Innovations such as silent flushing systems and clog free WCs are catching people’s attention, but low water consumption, easy installation and improved quality are important decision making factors.”

EMEA (Europe, Middle East and Africa) accounts for over 62 per cent of the World baths market in volume, followed by Asia-Pacific (around 22 per cent) and Americas (around 16 per cent). In the shower trays segment sales to EMEA accounted for around half of all commercialised units; the Americas have over 41 per cent global share in the CSW (ceramic sanitary ware) market and the Asia-Pacific market accounted for almost 34 per cent of globally sold CSWs. The ranking changes in the taps and mixers (T&M) segment, where Asia Pacific is the largest market (mainly one-hand mixers), accounting for around 43 per cent of global sales. This is followed by EMEA (over 34 per cent) and the Americas (23 per cent).

This report is essential reading – providing insights as outlined:

  • Market opportunities for bathroom / sanitary products.
  • Market size (2014) and trends (2011-2019) for baths (cast iron, steel and plastic / acrylic).
  • Market size (2014) and trends (2011-2019) for shower trays (ceramic, steel and plastic / acrylic).
  • Market size (2014) and trends (2011-2019) for ceramic sanitary ware.
  • Market size (2014) and trends (2011-2019) for plastic cisterns (exposed and concealed).
  • Market size (2014) and trends (2011-2019) for taps and mixers / faucets.

The study forms part of BSRIA’s Global Overview Analysis (GOA) type reports. The Bathroom GOA study was published in May 2015 and provides market data for the Americas (USA, Brazil, Mexico, Rest of Americas), EMEA (France, Germany, Italy, Russia, Spain, Turkey, UK and rest of EMEA), as well as Asia Pacific (Australia, China, India, Indonesia and rest of Asia Pacific).

For more information on the availability and costs of these reports contact BSRIA Inc. on or +1 312-753-6800.

Contact BSRIA Inc.

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