China’s bathroom market remained strong despite the pandemic in 2020 January 2022

In 2020, China’s bathroom market performed well in the context of the spread of the pandemic and market value increased by more than 5%. Although the growth rate slowed year-on-year, it was better than the negative growth forecasted last year. In 2021, the impact of the pandemic in China was almost negligible. Factors such as the warming of the real estate market, further maturity of online sales, and the accelerated popularization of intelligent products, mean that China’s bathroom market is expected to grow by about 12.8% according to the mid-year forecast in 2021

China Bathroom Market forecast 2019 - 2025, sales value and growth rate, Million RMB, %

BSRIA’s annual report on the “China bathroom market” includes five categories of bathroom product: taps and mixers, sanitary ware, shower enclosures and bathtub and bathroom cabinets. The report presents data on bathroom products sales volume and value by segments, sales price, channel, key players, as well as the trends and forecast.

In 2020, the overall performance of China’s economy was better than expected with a y-o-y growth rate of 2.3% and the real estate market have achieved growth as well, which provided an impetus for the development of the bathroom market.

In terms of product segmentation, the intelligent toilet, used widely in places like Japan and S. Korea, was still one of the fastest growing segments in 2020 with a growth rate of over 25% in sales value. The intelligent toilet has been developing in China for more than five years, and its popularity is increasing with average prices falling. In 2021, it is expected that the intelligent toilet is still the category of the fastest-growing and continue to drive the growth of the bathroom market.

China Intelligent Toilet Market forecast 2019 - 2025, sales value and growth rate, Million RMB, %

In terms of sales channels, residential housing projects were the biggest contribution to market growth in 2020. Investment in real estate increased by 7.0% and as the housing demand increased after the pandemic, the sale of floor space in buildings increased by 2.6%. In addition, the government's investment in public buildings and infrastructure played a key role. For retail channels, offline stores and the building materials market had been greatly hit by the pandemic. However, as people were restricted in their activities, the online market developed significantly. With the continuous development of the pre-decoration housing project market and the promotion of urbanization, the China bathroom market is expected to continue to grow.

In 2021, as the pandemic has been controlled and the vaccine widely rolled out in China, the economy is estimated to rise by about 8%. However, it is also expected that there will still be a sporadic rebound of the pandemic in 2022, but the recurrence frequency and rebound degree are expected to decrease, which will contribute to the stable growth of the bathroom market. In addition, the development of intelligent products, internet of things and other new technologies will also bring more possibilities for the upgrading and iteration of bathroom products, thus stimulating more opportunities for the market in the future.

The China Bathroom Market multi-client report with data based on 2021 will be released in the middle of next year.

For further information about the study, please contact:

European sales enquiries: BSRIA UK: wmi@bsria.co.uk +44 (0) 1344 465 540 www.bsria.com/uk/

America sales enquiries: BSRIA USA: sales@bsria.com ¦ +1 312 753 6803 www.bsria.com/us/

China sales enquiries: BSRIA China: bsria@bsria.com.cn ¦ +86 10 6465 7707 www.bsria.com/cn/