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BSRIA presents key HVAC trends at the BIG 5 HVAC R ExpoNovember 2018

Saziye Dickson Global Research Manager

A final call for industry to meet BSRIA experts at the new HVAC R Expo at the Dubai World Trade Centre in the UAE – Monday 26th – Thursday 29th November 2018. As part of The Big 5 construction exhibition, BSRIA will be showcasing its knowledge with a market presentation and introducing its membership services with a BSRIA briefing session.

There will also be the chance to hold “one-to-one” industry meetings and to network throughout the exhibition with BSRIA staff.

Today, HVAC and refrigeration systems are at the epicentre of a struggle playing out across the built environment industry, between the focus on “environmental comfort and the need for sustainable solutions”. In the Middle East, temperatures regularly exceed 40 degrees Celsius, so effective cooling is a necessity, and despite incorporating more natural ventilation into building design, AC systems remain the most effective method of providing the cooling we need.

At the show, BSRIA‘s Senior Research Manager Saziye Dickson will summarise how the HVAC-R industry is changing to face these challenges and give some insight into how we see the market evolving in the Middle East.

Saziye said:

“The growing focus on energy efficiency in the Middle East was evident in the sales of inverter air conditioning units in the region this year and it is expected to accelerate in the next couple of years.

Further acceleration on minimum energy efficiency requirements is bringing challenges to the region as average prices are expected to increase. Among the greatest challenges facing suppliers is to choose the right stock with right EER rating, while trying to stay competitive against lower-priced, lower efficiency units.

Unlike the European and the South Asian markets, the Middle East is embracing VRF products, with strong growth forecast in the region and many new players launching their own range of mini-VRFs (<20kW). This is taking market share from other cooling products, notably ducted splits, rooftops and small tonnage chillers.

The latest African Air Conditioning study from BSRIA highlights the opportunities in that region, with new cities being built pushing demand for district cooling, which in many cases use centrifugal and absorption chillers.

However, there are challenges with ‘localisation’ where some countries are introducing high import duties to help increase local production or assembly jobs. The full analysis of these markets will be published in December 2018.”

Saziye will be presenting: HVAC market drivers and challenges, today and beyond 2020 at the HVAC-R talks, covering:

  • AC markets – product segment and geographic winners.
  • Refrigerant diversity – where is the market heading?
  • Solutions transition – the shift from product to solution.
  • Connected appliances – global SMART connected HVAC-R.

Where: Za’abeel, Hall 4, Dubai World Trade Centre, United Arab Emirates.
When: 12:00 – 12:45 – Monday 26th November.

There is also the opportunity to meet BSRIA experts at the HVAC R Expo. BSRIA will be introducing its membership services with a brief introduction to the company and a refresh of Saziye’s keynote industry presentation from day one. There is also the chance to hold “one-to-one” industry meetings and network with BSRIA staff throughout the exhibition.

BSRIA Briefing: Tuesday 27th November 2018

  • This session for members and industry participants based in the Middle East will showcase BSRIA activity in the building services industry. Join us for coffee at 12:00 or afternoon tea at 16:00. The briefing will last for around an hour.
  • To attend either BSRIA briefing session, e-mail: Lisa Troutt: or telephone: +44 (0) 1344 465 607.
  • To book a free one-to-one meeting with one of BSRIA’s experts at the show, contact Andy Baul-Lewis with the date, time & area of interest:
  • or telephone: +44 (0) 1344 465 586.

About The Big 5, HVAC R Expo & DMG EVENTS

Under the theme Shaping the Future of Construction, The Big 5 2018 event will focus on promoting innovation across all the stages of the construction lifecycle. The HVAC R Expo is a dedicated event for the HVAC and climate control sector and will be co-located with Middle East Concrete, the Urban Design & Landscaping Expo, The Big 5 Solar and The Big 5 Heavy.

In 2017, the event welcomed over 65,000 participants and more than 2,600 exhibitors from 64 countries. The Big 5, now in its 39th year, also offers a broad educational agenda, with two high-level conferences and dozens of CPD-certified workshops.

DMG events is a leading organiser of face-to-face events and a publisher of trade magazines. DMG organises more than 80 events across 25 countries, attracting over 350,000 attendees and delegates every year.



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