BSRIA 中国

BSRIA中国公司成立于2007年9月。

The China office now acts as a local hub for China and the wider Asia region, providing dedicated market research and a window to other BSRIA services.

The office remains closely linked with BSRIA's UK headquarters near London, to increase BSRIA's international research portfolio and add further capability to satisfy the needs of clients around the world.

Martin Li Principle Consultant, GM

Martin is a highly skilled, versatile and creative market consultant with Bachelor Degree in Economics and Masters Degree in Project Management at the University of Warwick, UK. 

Martin has wide-ranging expertise in conducting numerical/quantitative analysis for market information, such as market size, market value, market trend and other information regarding to specific products. 

After joining BSRIA, as a full time international market research consultant, he has conducted market studies covering topics of valves, energy efficiency, floor heating, HAVC and building automation. As always, Martin will strive to achieve the highest standard possible for his clients.

Chris Chu Senior Market Research Consultant, Deputy GM

Graduated from Tianjin University with a master's degree in Software Engineering. Has accumulated extensive research experience at globally renowned market research companies such as Ipsos and GfK, covering various fields including industry research, channel research, brand research, and user research. 

After joining BSRIA, focused on consulting in industries such as HVAC, building automation, sanitary ware, water purification, and etc. With profound market analysis experience, able to meet clients' diverse needs during project execution. Serves many mainstream enterprises in the industry, and work results are widely recognised and praised.

Cissy Liu International Account Manager, Consultant

Cissy Liu graduated from the University of Durham (BA Economics). In 2009, she completed her master's degree in LSE (MSc Real Estate Economics and Finance). 

She joined BSRIA in 2010 as an International Market Research Consultant. She has been working on part of China refrigeration study, China Solar thermal & PV study and China Bathroom study, China Facility Management study. And she also involved a number of HVAC private studies. 

As she is adept at dealing with people, her present job is to communicate with key clients from different countries and background in the early stage, coordinate in the middle stage and provide services in the final stage.

Harmony Li International Market Research Consultant

Harmony graduated with Dural Bachelor Degrees in English Linguistics & Literature and International Economics & Trade, from Changchun University of Technology. 

During her past 7 years’  professional career in Beijing, she has gained strong education consulting experience, and marked interviewing and editing experience during her service in CSCP (Chinese Society for Corrosion and Protection). 

She is enthusiastic, proactive and skilled in serving different clients from both home and abroad, with strong market observation, professional knowledge and analytical skills. After joining BSRIA, Harmony engaged in conduction of projects in lowvoltage industry such as BACS and Security, as well as HVAC-R market related topics.

Ocean Han Senior International Market Research Consultant

Ocean Han - Senior International Market Research Consultant

Ocean graduated from Beijing Forestry University with BSCE degree, and is multilingual with Korean, English and Chinese . She worked as an e-dictionary APP manager in NAVER, which is the biggest search engine portal website in Korea, and also successfully completed many crucial projects that cooperate with Korea in a Media corporation. She is good at communication with Korean clients, knows well about Korean market.

After joining BSRIA, Ocean had finished various consulting projects such as Boilers, Air conditioning, Bathroom products, and BACS etc. for China and South Korea markets.

Mavia Ma Senior International Market Research Consultant

Mavia Ma graduated from Beijing University of Chemical Technology with a bachelor's degree in applied chemistry.

Mavia Ma used to work in a display industry consulting company as an industry analyst, focusing on the analysis and research of the development status of the global TV panel market, contacting the core of the industry and expressing in-depth insights. Furthermore, She has worked in the intellectual property enterprise service industry for 2 years and has good customer service capabilities. 

After joining BSRIA, Mavia is fully assigned in heating industries, and has serviced many key clients in the industry.

Mark Liang Senior International Market Research Consultant

Mark Liang graduated from Hult International Business School with Master degree in International Business, and graduated from California State University, East Bay with Bachelor degree in Business Economics and Marketing Management. 

Mark Liang used to work for Waddell&Reed Financial Advisory Corporation as an Investment assistant for financial products, responsible for collecting and analyzing the bond and stock information of well-known companies and the development trends of hot industries, as well as drew preliminary conclusions at last. In addition, Mark Liang also worked for Verizon Telecommunications as a Customer Representative, responsible for designing market research questionnaires and visiting customers face to face for understanding products coverage and collecting customer’s feedback on product satisfaction. Mark Liang has good customer service awareness and initiative. 

After joining BSRIA, Mark Liang is fully assigned in heating industries which including the research of WHB and HP , and has serviced many key clients in the business.

Xinlu Cheng International Market Research Consultant

Xinlu Cheng is a bachelor in psychology of University of California, San Diego, and a master in Strategic Communication of the University of Queensland. 

Before joining BSRIA, Xinlu worked with Ogilvy and Zeno on global leading companies in diverse industries (tech, travel, automotive, etc.). Her capabilities in industry research and customer communication allow her to continuously deliver satisfying results. Her experience in China Merchants Bank will further empower stakeholder communication in the future. 

After joining BSRIA, Xinlu mainly researched around WHB, CB, DB, etc., serving major players in the HVAC industry.

Please contact the Beijing office directly for off-the-shelf market intelligence, bespoke consultancy or information about other BSRIA services in China and beyond.

Contact details:

BSRIA Business Consulting (Beijing) Co., Ltd.
C905, No 60 East Fourth Ring Road,
Chaoyang District,
Beijing
P.R. China
100025

E: bsria@bsria.com.cn
T: +86 (0)10 6465 7707
F: +86 (0)10 6465 7717