The China office now acts as a local hub for China and the wider Asia region, providing dedicated market research and a window to other BSRIA services.

The office remains closely linked with BSRIA's UK headquarters near London, to increase BSRIA's international research portfolio and add further capability to satisfy the needs of clients around the world.

Martin Li General Manager

Martin Li - General Manager of BSRIA Asia, Principle Consultant

  • Martin is a highly skilled, versatile and creative market consultant with Bachelor Degree in Economics and Masters Degree in Project Management at the University of Warwick, UK. Since Joining BSRIA China in 2010, Martin has been responsible for the office management, marketing and sales as well as running various projects.
  • Martin has wide-ranging expertise in conducting numerical/quantitative analysis for market information, such as market size, market trend and other information regarding to specific products.
  • After joining BSRIA, as a full time international market research consultant, he has conducted market studies covering topics of valves, energy efficiency, floor heating, HAVC and building automation. As always, Martin will strive to achieve the highest standard possible for clients.

Chris Chu

Chris Chu - Deputy General Manager, Senior Consultant

  • Chris Chu graduated from Tianjin University with MSE degree. He had been working in top market consulting companies (e.g. IPSOS, GfK), and had rich market research experience covering various areas, such as industry study, brand positioning, customer experience study, retail study and etc.
  • After joining BSRIA, Chris has finished lots of consulting project such as China AC, ventilation, building automation and control system, fire detection alarm system, bathroom product and water purifier. His rich experience in market analysis and good market insight can satisfy various demanding clients from HAVC and building service industries.

Cissy Liu

Cissy Liu - International Account Manager, Consultant

  • Cissy Liu graduated from University of Durham (BA Economics). In 2009, she completed her master degree at LSE (MSc Real Estate Economics and Finance).
  • She has been working on part of China refrigeration study, China Solar thermal & PV study and China Bathroom study. She is planned to be involved in forthcoming China Facility Management study. In addition, she has been working for a number of private studies covering most of the HVAC industry.

Cindy Hou

Cindy Hou - Senior International Market Research Consultant

  • Cindy Hou graduated from University of York (MSc International Business and Strategy Management) and Nankai University(Bsc International Economy and Trade).
  • Before joining BSRIA, Cindy worked for Adfaith Consulting Company and was involving in few strategy management projects for several companies and government bodies. After joining BSRIA, as a full time international market research consultant, Cindy has conducted market researches in air conditioning, heat pump, solar thermal and building automation.

Hyman Lim

Hyman Lim - International Market Research Consultant

  • Hyman graduated with Msc in International Marketing and BA (hon) in Business with Economics, from Sheffield Hallam University, Sheffield.
  • Hyman is enthusiastic and professional as a full-time international market research consultant, with strong market observation and analytical skill. He is multilingual with Chinese, English, Malay as well as Cantonese.
  • He has been researching and consulting on various industry fields, including electronic security, radiators and underfloor heating, industrial boilers, structured cabling, and hydronic controls in China, and air conditioning in Malaysia and Philippines, by providing clients with industry insight and strategic market information.

Ocean Han

Ocean Han - Senior International Market Research Consultant

  • Ocean graduated from Beijing Forestry University with BSCE degree, and is multilingual with Korean, English and Chinese . She worked as an e-dictionary APP manager in NAVER, which is the biggest search engine portal website in Korea, and also successfully completed many crucial projects that cooperate with Korea in a Media corporation. She is good at communication with Korean clients, knows well about Korean market.
  • After joining BSRIA, Ocean had finished various consulting projects such as Boilers, Air conditioning, Bathroom products, and BACS etc. for China and South Korea markets.

Yang Su

Yang Su - International Market Research Consultant

  • Yang graduates from the University of Northern British Columbia with BA in International Business/Finance, and MBA from the University of Illinois at Chicago。
  • Yang is a professional full-time international research consultant with expertise in industrial chain and market dynamic analysis. Yang is a well-adjusted person and a fast learner.
  • Before joining BSRIA, Yang was a Research Associate at Coleman Research Group with responsibilities of industry analysis and expert interview. After joining BSRIA, Yang had participated in research project in the topics of China Refrigeration, and finished various of consulting project such as SEA Air Conditioning and China boilers, heat pumps, etc..

Harmony Li

Harmony Li - International Market Research Consultant

  • Harmony graduated with Dural Bachelor Degrees in English Linguistics & Literature and International Economics & Trade, from Changchun University of Technology.
  • During her past 7 years’ professional career in Beijing, she has gained strong education consulting experience, and marked interviewing and editing experience during her service in CSCP (Chinese Society for Corrosion and Protection).
  • She is enthusiastic, proactive and skilled in serving different clients from both home and abroad, with strong market observation, professional knowledge and analytical skills. After joining BSRIA, Harmony engaged in conduction of projects in low-voltage industry such as BACS and Security, as well as HVAC-R market related topics.

Cecilia Xu

Cecilia Xu - International Market Research Consultant

  • Cecilia has a background of Art as the Bachelor degree from Shanghai International Studies University, and MA degree in Linguistics at Beijing University of P & T.
  • Before BSRIA, Cecilia worked at Ruder Finn China as a brand strategy consultant and focused on automobile industry researches. In addition, her 3-years experience in Minsheng Bank as Account Manager also gained her tremendous skills in data analysis, publicity, teamworking and responsibility.
  • After joining BSRIA, Cecilia is fully assigned in heating industries, and looks at the development and trends of WHB on provincial level.

James Li

James Li - International Market Research Consultant

  • James graduated from University of East Anglia (Msc Management). He has abundant professional acknowledge with consulting and work experience during study.

Please contact the Beijing office directly for off-the-shelf market intelligence, bespoke consultancy or information about other BSRIA services in China and beyond.

Contact details:

BSRIA Business Consulting (Beijing) Co., Ltd.
C905, No 60 East Fourth Ring Road,
Chaoyang District,
P.R. China

T: +86 (0)10 6465 7707
F: +86 (0)10 6465 7717

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